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Unlock The Awesome Potential Of Your Content With Video Branding

Unlock The Awesome Potential Of Your Content With Video Branding

Video is the future! 87% of marketing professionals now use video as a marketing tool. To grow your business brand you need to unlock the full potential of video content. How do you do this?

You may already be regularly creating and publishing video content. But are you using it the right way to reach the maximum potential?

Combine Video Content With The Power Of Social Media

Facebook, Instagram and LinkedIn have 2.38 billion, 1 billion and 260 million active monthly users respectively. There’s huge marketing potential here and branded video content can help you unlock it.

By branding your best video content, you grow your reach utilizing your social media users as a key tool. You have a strong message and a winning campaign, but are potential customers and clients linking it back to your brand? With professional video branding, they will!

Maximise Your Business Growth

By using video branding, you increase the power of your brand online. You will see higher conversion rates and generate more traffic to different areas of your business. You can also transform your video content into media that looks professional and is completely sharable. This will help you generate more leads and trigger a higher ROI for the video content that you produce.

Right now, your video content is reaching a fraction of your target audience. Building awareness by branding your best media content, you can build new relationships and increase sales by discovering a whole new audience base.

Why wait? You can start transforming your business growth rate with our expert video branding service today!

Benefit From Using Video In Business?

Benefit From Using Video In Business?

Boost Confidence

Videos are a great way to boost your customer’s confidence. A professional video creates authority in your industry and your brand will stand out amongst other similar companies within your industry.

It also allow you to expand and promote your business to reach new potential leads in a variety of ways. You can promote them through your websites, all of your social media channels, exhibitions, sales presentations and general advertisements. The video becomes a perfect pitch when you need it. You can even create an easy step by step video of how your product works, making it even easier to for potential clients to learn your products and services.

Having a video styled to your brand, will stand out and look professional than your competitors, and most importantly it will give the customer confidence to choose your business.

Outtakes

Nobody is perfect, and we are no exception! Here is 30 seconds of mistakes, slip ups and general mental malfunctions from our latest filming session!

Are Animated Videos Worth It?

Are Animated Videos Worth It?

Educate and Entertain

Animation can be great for any business, because you have the ability to sell your products or services within minutes or even seconds. Potential customers are far more likely to take a minute to watch a video then they are to read through long posts on a website.

One of the main benefits of video is that you can easily explain and educate your potential customers of your products and services, in a quick efficient manner whilst entertaining them in the most simplest and fun ways available on the web. People love watching visually pleasing cartoons that present content in a memorable, enjoyable and fun way. This leaves a lasting impression on your target audience.

Visual Storytelling

Animation can be great for any business, because you have the ability to sell your products or services within minutes or even seconds. Potential customers are far more likely to take a minute to watch a video then they are to read through long posts on a website.

One of the main benefits of video is that you can easily explain and educate your potential customers of your products and services, in a quick efficient manner whilst entertaining them in the most simplest and fun ways available on the web. People love watching visually pleasing cartoons that present content in a memorable, enjoyable and fun way. This leaves a lasting impression on your target audience.

Outtakes

Nobody is perfect, and we are no exception! Here is 30 seconds of mistakes, slip ups and general mental malfunctions from our latest filming session!

Transform Trauma Super Hero Video

Transform Trauma Super Hero Video

Sunday Mirror Article

Here at Ginger Beard we are very proud to say that our work has been mentioned in the Sunday Mirror, supporting Barts Charity. We have created the first ever animated wheelchair superhero! The charity have recently announced a Trauma campaign named ‘Transform Trauma’  which aims to help save the lives of thousands of people who suffer trauma in the UK, and improve the quality of life for the survivors. We really wanted to get involve with this and produce them with an animated video that all generations can relate to, helping raise the 1 million they need to make a difference! The video focuses on Marcus Perrineau-Daley, 28 years old, who shocked medics who didn’t think we would survive after coming off his motorbike. Against all odds he pulled through and since then has become a personal trainer. Marcus noticed that there was no superheros or characters that reflect what it’s like to be in a wheelchair and the reality of real life, so he wanted to make a difference to this, he wanted to create a character that represents people that are either paralysed or injured but still want to do amazing things with their life.

What is Transform Trauma?

It is an appeal run by Barts Charity, their main aim is to raise funds to help continue research for Trauma Sciences, such as spinal cord damage. Barts Charity has helped to double survival rates among the most critically injured patients. However, every hour in the UK, two people die from a trauma injury, the Transform Trauma appeal is here to help change this. Trauma is one of the biggest causes of death and disability in the UK, yet less than 1% of medical research funding is spent in this area. Their mission is to raise £1 million to save the lives of thousands of people who suffer trauma, raise the percentage number and improve the quality of life for survivors.

How to Donate Go online via just giving at bit.ly/transformtraum

Facebook Cover Videos are HERE!

Facebook Cover Videos are HERE!

New Cover Videos

Facebook has recently introduced Cover Videos to almost all users, meaning videos are being used and viewed more than ever! Over the last few years, Facebook has continued to evolve and Facebook video ads, Facebook lives and Facebook stories have all been introduced and are now an everyday part of being online.

The new Cover stories however are particularly beneficial to businesses that use Facebook as a platform for their customers- as it’s yet another way to share information about the company and what it does. The number of businesses who share videos on their Social Platforms has increased significantly- with more and more explaining their services by using video. Keeping up to date with current trends and staying relevant is a priority for most businesses, as many clients would look to receive services that will get them ahead of their competition.

The kinds of videos we create here at Ginger Beard are ideal for any social media platforms and would look great as a Facebook cover video. Check ours out on our Facebook or contact us today to get yours!

Why is having an ‘About Us’ page important?

Why is having an ‘About Us’ page important?

About Us

Chances are, if a customer is looking to buy something from you, they’re going to want to know who you are! The customer already knows what they want and what you can do for them, but why should they choose you?

Explaining yourself is vital whenever promoting your business, whether that is through video, Social Media etc, but it’s really important for a customer to know who you are. An ‘About Us’ page is the perfect opportunity. If you want to keep it brief, simply having a high-quality photograph of staff members and a little introduction to the company is enough. However, if you do want to share, it’s great for customers to be able to relate and trust you, so having a few facts/ interesting pieces of information about the team is ideal. Customers will then want to come back or may even be intrigued enough to share information or something they’ve learned about the company.

Remember that this is somewhere to showcase your achievements; any customer testimonials you may have or accomplishments can be posted here also, as this will sum up your company values. Seeing comments from other customers that are unbiased can again make a customer choose you over someone else. If a customer visits 3 other websites and has found that you’re all the same price, you need to show them something that will make you stand out- any USP’s should be put across. Think you’re a specialist at what you do? Shout about it!

As a customer is already on your website, the interest in the company is already there. This is the time to engage, “Put a face to a name” and finalise the business. Head over to our ‘About Us’ page and learn a little bit more about our experts here at Ginger beard!