Facebook Cover Videos are HERE!

Facebook Cover Videos are HERE!

Facebook Cover Videos are HERE!

Facebook has recently introduced Cover Videos to almost all users, meaning videos are being used and viewed more than ever! Over the last few years, Facebook has continued to evolve and Facebook video ads, Facebook lives and Facebook stories have all been introduced and are now an everyday part of being online.

The new Cover stories however are particularly beneficial to businesses that use Facebook as a platform for their customers- as it’s yet another way to share information about the company and what it does. The number of businesses who share videos on their Social Platforms has increased significantly- with more and more explaining their services by using video. Keeping up to date with current trends and staying relevant is a priority for most businesses, as many clients would look to receive services that will get them ahead of their competition.

The kinds of videos we create here at Ginger Beard are ideal for any social media platforms and would look great as a Facebook cover video. Check ours out on our Facebook or contact us today to get yours!

The 12 Weeks of Christmas- Email Marketing!

The 12 Weeks of Christmas- Email Marketing!

We’ve just sent out a new Email Marketing blast!

We’ve just sent out a new Email Marketing blast!

Our new email is based on the classic ’12 days of Christmas’ and will consist of us sending an email every week for 12 weeks in the lead up to Christmas. Our aim is to teach our readers something! Whether that be how amazing animation is, why email marketing is good, or why video on your website is the best thing you can do- we’ll provide facts and helpful tips to help improve your business.

Beginning your Christmas advertising early is essential, so many businesses will be in competition at this time of year to try and get the most business when people are arguably spending the most money. Making your company stand out with a high-quality, visually engaging video is the best way to get noticed and generate new custom.

We think that sending out regular emails and addressing your audience is the best way to advertise in a subtle way, without directly selling to customers. We feel this is the same with video on your website, they’re both subtle ways of advertising and marketing yourself to customers, without putting them under pressure and ‘selling’ too much.

Sign up on our ‘contact us’ page or have a chat with us on our live chat to get involved and begin receiving regular emails from us!

Why Invest in Visual Content?

Why Invest in Visual Content?

Why Invest in Visual Content?

Visual Content can be underrated amongst many companies when marketing, but it is actually a very useful tool that can engage customers and encourage them to reach out to you. Visually representing your company as a brand is so important, especially if you want to encourage your audience to be able to relate and understand your company as a whole.

A video is powerful because posting videos of a high quality will reflect the values of the business, and is the most personal form of interaction between yourself and your viewers, aside from being in the same room with them. Explaining yourself is key, tell your audience all about what you do and how it’s better than everyone else who does it! Show your company as a specialist and explain your key selling points in a way that’s easy to understand- through the use of video.

Not only is a video a good way to explain yourself, it’s also more appealing to a customer: if they want to learn more about you quickly, it is way less time consuming for them to watch a short video rather than have to read lots of written content for example. If a film is being advertised, it is much more visually engaging for an audience to watch the trailer, rather than reading a review or just seeing a movie poster.

There’s many different kinds of video you can use; a live production can be an excellent way to personalise your company and show off who you are as a team, however an animated or explainer video can be equally as effective and could even show who your team is through the use of characters. You can show off the best qualities of your business through high quality, interesting video and really introduce a personal relationship with your audience.

Visual Content is well worth investing in, as not only does it create a positive image for your brand, it can also generate new leads and business, expanding your current client base. Videos are becoming increasing popular on Social Media sites- Instagram, Facebook and Twitter are all excellent platforms to show short, teaser videos to excite your audience. It’s even possible to share the full thing, with a call to action at the end, encouraging them to contact you or visit your website.

Equally, videos can be shared around Social Media platforms- if you have an engaging, interesting and well-made video, people will want to share it, which only increases even more interest in your company. ‘People buy from people’ and people will start to become more familiar with your brand, if you use the same style and get across the same intriguing content. Google shows results of YouTube in search rankings too, meaning video can even have an impact on your SEO, further increasing viewers to your website.

With great Visual Content, you give yourself a better opportunity to increase awareness of your company, making it relatable and encouraging people to contact you… why wouldn’t you?