Facebook Cover Videos are HERE!

Facebook Cover Videos are HERE!

Facebook Cover Videos are HERE!

Facebook has recently introduced Cover Videos to almost all users, meaning videos are being used and viewed more than ever! Over the last few years, Facebook has continued to evolve and Facebook video ads, Facebook lives and Facebook stories have all been introduced and are now an everyday part of being online.

The new Cover stories however are particularly beneficial to businesses that use Facebook as a platform for their customers- as it’s yet another way to share information about the company and what it does. The number of businesses who share videos on their Social Platforms has increased significantly- with more and more explaining their services by using video. Keeping up to date with current trends and staying relevant is a priority for most businesses, as many clients would look to receive services that will get them ahead of their competition.

The kinds of videos we create here at Ginger Beard are ideal for any social media platforms and would look great as a Facebook cover video. Check ours out on our Facebook or contact us today to get yours!

Why is having an ‘About Us’ page important?

Why is having an ‘About Us’ page important?

Why is having an ‘About Us’ page important?

Chances are, if a customer is looking to buy something from you, they’re going to want to know who you are! The customer already knows what they want and what you can do for them, but why should they choose you?

Explaining yourself is vital whenever promoting your business, whether that is through video, Social Media etc, but it’s really important for a customer to know who you are. An ‘About Us’ page is the perfect opportunity. If you want to keep it brief, simply having a high-quality photograph of staff members and a little introduction to the company is enough. However, if you do want to share, it’s great for customers to be able to relate and trust you, so having a few facts/ interesting pieces of information about the team is ideal. Customers will then want to come back or may even be intrigued enough to share information or something they’ve learned about the company.

Remember that this is somewhere to showcase your achievements; any customer testimonials you may have or accomplishments can be posted here also, as this will sum up your company values. Seeing comments from other customers that are unbiased can again make a customer choose you over someone else. If a customer visits 3 other websites and has found that you’re all the same price, you need to show them something that will make you stand out- any USP’s should be put across. Think you’re a specialist at what you do? Shout about it!

As a customer is already on your website, the interest in the company is already there. This is the time to engage, “Put a face to a name” and finalise the business. Head over to our ‘About Us’ page and learn a little bit more about our experts here at Ginger beard!