The 12 Weeks of Christmas- Email Marketing!

The 12 Weeks of Christmas- Email Marketing!

We’ve just sent out a new Email Marketing blast!

We’ve just sent out a new Email Marketing blast!

Our new email is based on the classic ’12 days of Christmas’ and will consist of us sending an email every week for 12 weeks in the lead up to Christmas. Our aim is to teach our readers something! Whether that be how amazing animation is, why email marketing is good, or why video on your website is the best thing you can do- we’ll provide facts and helpful tips to help improve your business.

Beginning your Christmas advertising early is essential, so many businesses will be in competition at this time of year to try and get the most business when people are arguably spending the most money. Making your company stand out with a high-quality, visually engaging video is the best way to get noticed and generate new custom.

We think that sending out regular emails and addressing your audience is the best way to advertise in a subtle way, without directly selling to customers. We feel this is the same with video on your website, they’re both subtle ways of advertising and marketing yourself to customers, without putting them under pressure and ‘selling’ too much.

Sign up on our ‘contact us’ page or have a chat with us on our live chat to get involved and begin receiving regular emails from us!

Why is having an ‘About Us’ page important?

Why is having an ‘About Us’ page important?

Why is having an ‘About Us’ page important?

Chances are, if a customer is looking to buy something from you, they’re going to want to know who you are! The customer already knows what they want and what you can do for them, but why should they choose you?

Explaining yourself is vital whenever promoting your business, whether that is through video, Social Media etc, but it’s really important for a customer to know who you are. An ‘About Us’ page is the perfect opportunity. If you want to keep it brief, simply having a high-quality photograph of staff members and a little introduction to the company is enough. However, if you do want to share, it’s great for customers to be able to relate and trust you, so having a few facts/ interesting pieces of information about the team is ideal. Customers will then want to come back or may even be intrigued enough to share information or something they’ve learned about the company.

Remember that this is somewhere to showcase your achievements; any customer testimonials you may have or accomplishments can be posted here also, as this will sum up your company values. Seeing comments from other customers that are unbiased can again make a customer choose you over someone else. If a customer visits 3 other websites and has found that you’re all the same price, you need to show them something that will make you stand out- any USP’s should be put across. Think you’re a specialist at what you do? Shout about it!

As a customer is already on your website, the interest in the company is already there. This is the time to engage, “Put a face to a name” and finalise the business. Head over to our ‘About Us’ page and learn a little bit more about our experts here at Ginger beard!

Why Invest in Visual Content?

Why Invest in Visual Content?

Why Invest in Visual Content?

Visual Content can be underrated amongst many companies when marketing, but it is actually a very useful tool that can engage customers and encourage them to reach out to you. Visually representing your company as a brand is so important, especially if you want to encourage your audience to be able to relate and understand your company as a whole.

A video is powerful because posting videos of a high quality will reflect the values of the business, and is the most personal form of interaction between yourself and your viewers, aside from being in the same room with them. Explaining yourself is key, tell your audience all about what you do and how it’s better than everyone else who does it! Show your company as a specialist and explain your key selling points in a way that’s easy to understand- through the use of video.

Not only is a video a good way to explain yourself, it’s also more appealing to a customer: if they want to learn more about you quickly, it is way less time consuming for them to watch a short video rather than have to read lots of written content for example. If a film is being advertised, it is much more visually engaging for an audience to watch the trailer, rather than reading a review or just seeing a movie poster.

There’s many different kinds of video you can use; a live production can be an excellent way to personalise your company and show off who you are as a team, however an animated or explainer video can be equally as effective and could even show who your team is through the use of characters. You can show off the best qualities of your business through high quality, interesting video and really introduce a personal relationship with your audience.

Visual Content is well worth investing in, as not only does it create a positive image for your brand, it can also generate new leads and business, expanding your current client base. Videos are becoming increasing popular on Social Media sites- Instagram, Facebook and Twitter are all excellent platforms to show short, teaser videos to excite your audience. It’s even possible to share the full thing, with a call to action at the end, encouraging them to contact you or visit your website.

Equally, videos can be shared around Social Media platforms- if you have an engaging, interesting and well-made video, people will want to share it, which only increases even more interest in your company. ‘People buy from people’ and people will start to become more familiar with your brand, if you use the same style and get across the same intriguing content. Google shows results of YouTube in search rankings too, meaning video can even have an impact on your SEO, further increasing viewers to your website.

With great Visual Content, you give yourself a better opportunity to increase awareness of your company, making it relatable and encouraging people to contact you… why wouldn’t you?